REVIEW, ADJUST AND COMPETE: THE IMPORTANCE OF REPUTATION IN HOSPITALITY

William Blue College of Hospitality Management has announced that international businessman and hotelier Fritz Gubler will host an engaging discussion with students about food critics, restaurant reviews and the importance of reputation.

 

The event, titled, ‘Review, Adjust and Compete’, will be held at The Rocks Campus on Tuesday 18 October and will feature Fritz discussing how reviewing and scoring food can assist restaurants to review their own products, adjust to market demands and compete by knowing their competition.

 

Fritz has an impressive background in the industry and is highly regarded as a specialist in hotel and restaurant design. He started his long career in the hotel industry with a chef apprenticeship in the famous Hotel International in Switzerland and later joined the largest Swiss hotel and restaurant chain Movenpick, where he significantly contributed to the opening of two hotels and was responsible for the planning and operations of several restaurants. In 1991 Fritz introduced Australia to the ‘Swiss Style’ of hotel management training by co-founding the Blue Mountains International Hotel Management School in Leura, which is now the number one hotel management school in Australia and Asia Pacific.

Fritz now devotes his time to Arbon Publishing, which he founded in 2008 when Great, Grand & Famous Hotels was published. All of Arbon’s titles reflect Fritz’s personal passion in the subject matter, mainly focusing on hospitality related topics including the publishing of “ehotelier.com” the leading www hotel portal with over 40,000 subscribers worldwide.

Laureate Australia Hospitality General Manager, Jerome Casteigt said that the upcoming event was just one of a number of exciting student engagement initiatives that William Blue has planned for the coming months.

 

“In addition to the fantastic exposure to industry William Blue students receive as part of their coursework, we want to give them a chance to meet, network with and ask questions of current leaders in the hospitality industry. Next week’s event is a wonderful opportunity for students to gain real insight into food and beverage and to meet with one of the industry’s most experienced professionals,” he said.

 

The initial session next week will provide an introduction to an ongoing Chef’s Speaker Series at The Rocks, which is planned to commence in 2017. The Chef’s Speaker Series will feature some of the industry’s top chefs appearing on campus to engage with William Blue students in an interactive format, giving them the chance to engage with some of the most renowned chefs in Australia and the globe.

 

The full session will be available to access via the William Blue YouTube channel after the event.

 

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