Working in this multi-billion dollar industry requires more than just good food and service. You need to understand cash flow and profit, how to attract and how to ensure staff are engaged with making the business successful.
The William Blue Bachelor of Business course has been developed to give you a broad understanding of both the domestic and global business landscape in a hospitality, tourism and event industry context. The hospitality industry generated over $12 billion in Australia in 2014-15 alone and there are many contributing factors that make businesses successful in this burgeoning sector.
As a student, you will develop the skills and knowledge to research, analyse and interpret the business environment while gaining your own combination of skills in areas of hospitality, tourism, event, public relations, and marketing.
You will study the 13 core subjects with a personally chosen set of 11 electives. This will provide you with a unique set of skills for your career path.
Postgraduate pathway options exist for graduates to continue on to a related master-level qualification through William Blue partner institutions.
What you'll learn:
- Visitor Economy
- Marketing fundamentals
- Management in a global environment
- HR management and leadership
- Current issues in tourism
- Management in service contexts