Bachelor of Business (Event Management)

Prepare for an action-packed career arranging food and wine events and high-profile weddings to charity dinners in five-star hotels. With guided industry experience gain the theoretical skills and operational knowledge to stand out in the events industry.

Events are one of the most high profile, fastest growing elements of the hospitality industry. But the management and operation of an event is a highly-skilled operation with logistical issues like venue hire, catering, safety, transport, audio visual requirements and more.

Learn how to manage, market and operate events from conception, to operation and post-production. Gain a winning combination of theory and practical experience from the leader in event industry-focused programs.

Course Quick Look

Course Qualification 2011 Intake Dates FEE-HELP

Bachelor of Business (Event Management)

March, July and October

Course Duration CRICOS Codes Study Options

3 years full-time, 6 years part-time* or
2 years full-time, 4 years part-time* (accelerated)

Provider: 00246M
Course: 064818F (3 years)
Accelerated Course: 071675B (2 years)

Full Time / Part Time
On Campus / Online*

* International students in Australia must study full-time on-campus.

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Course Structure

Each Unit is worth 10 Credit Points (cps) unless stated

100 Level

MGT101 Management Principles and Practices 1

ACC101 Fundamentals of Mgmt Accounting and Business and Finance

MKT101 Understanding Marketing

MGT102 Introduction to Hospitality, Tourism and Events

MKT102 Introduction to Consumer Behaviour

PRN101 Understanding Public Relations

ECO101 Economics in a Business Environment

IND101 Industry Practices


200 Level

LAW201 Introduction to Business Law

ACC201 Introduction to Applied Finance (5cps)

STAT201 Introduction to Quantitative Methods (5cps)

MGT201 Human Resource Management

EVT201 Event Management

EVT202 Creative Thinking and Innovation

MGT202 Project Management

IND201 Industry Engagement


Plus 1 Elective from 200 Level Approved Units, including:

HOS203 Resort and Spa Management

HOS204 Entertainment and Leisure Management

HOS205 Gastronomy


300 Level

MGT301 Corporate Social Responsibility

MGT302 Strategic Management

MGT303 Business Information Analysis

EVT301 Events Policy and Strategy

EVT302 Event Logistics and Risk

EVT303 Commercial Modelling for Events

IND301 Industry Placement (20cps)


Electives are subject to availability. Contact us for more information.


Industry Placement Component:

The IND301 Industry Placement unit allows you to apply what you are learning in the workplace. With the assistance of our Career Co-ordinator, you will secure a work placement for the duration of the term in a relevant enterprise. You will be required to participate in the workplace as required, and as part of that process reflect on organisational culture and your own approach to work and the workplace.

You will be supervised by your tutor during the placement and you will also be required to prepare and present a major report that critically reflects on your workplace experience. It is this work experience that employers are looking for and makes you hot property in the employment market.


To view the entry requirements and tuition fees for this course, please click here.


For more information about this qualification, including detailed subject descriptions, please contact a Course and Careers Advisor.

testimonial photo

William Blue Graduate 2009
Advanced Diploma of Hospitality
Banqueting and Events Department,
Four Seasons Hotel Sydney
"I have always been passionate about events and hospitality, and am very grateful to the Careers and Alumni Office at William Blue for helping me to find this job."

Industry Partners On Campus and Online Study Options Available
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News Item William Blue Students impress the judges at MasterChef LIVE
Masterchef held it's live show in Sydney from the 7th - 9th of October where thousands of foodies flocked to experience the three day event, which was jam packed with LIVE cooking classes, food stalls and celebrity chef appearances.
More details. Oct 12, 2011
News Item 2012 William Blue Scholarship Recipient Announced
Stand out student Adelene Stahnke from Benowa State High School has just been offered a chance of a lifetime.
More details. Oct 06, 2011
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