On Campus
Nationally Recognised Industry Driven Courses
Bachelor of Business
Interested in hospitality, tourism and event management? Own or manage a small or medium-sized business and want to drive your business forward? The Bachelor of Business gives you valuable insight into the domestic and international business environment vital for a successful career in business, hospitality, tourism or event management. Learn to guide and strategically position your company and business systems to build a competitive advantage in today's economy. Gain a broad understanding of the domestic and international business environment in a hospitality context and develop the skills and knowledge to research, analyse and interpret the business setting. Identify strategic opportunities for organisations and develop strategic business and marketing plans. This course covers marketing, finance, strategic management and business law, and electives in resort management and events. A winning combination of core business knowledge and skills with a range of electives provides you with more varied employment options – and means you relate business knowledge and skills not just to hospitality management, but also tourism and event management. As a graduate you can set your sights on employment with national or international companies worldwide. Course Quick Look
* International students in Australia must study full-time on-campus. Course StructureEach Unit is worth 10 Credit Points (cps) unless stated
100 Level MGT101 Management Principles and Practices 1 ACC101 Fundamentals of Management Accounting and Business Finance ECO101 Economics in a Business Environment MKT101 Understanding Marketing MKT102 Introduction to Consumer Behaviour Plus 3 Electives from 100 Level Approved Units, including: MGT102 Introduction to Hospitality, Tourism and Events MGT103 Service Industry Theory HOS101 Introduction to Accommodation Management TOU101 Tourism Theory and Practice IND101 Industry Practices 200 Level ACC201 Introduction to Applied Finance (5cps) STAT201 Introduction to Quantitative Methods (5cps) LAW201 Introduction to Business Law IND201 Industry Engagement MGT201 Human Resource Management MGT202 Project Management Plus 3 Electives from 200 Level Approved Units, including: EVT201 Event Management EVT202 Creative Thinking and Innovation HOS201 Asset Management EVT201 Event Management TOU201 The Tourist Experience TOU202 Tour Operations HOS203 Resort and Spa Management HOS204 Entertainment and Leisure Management HOS205 Gastronomy 300 Level MGT301 Corporate Social Responsibility MGT302 Strategic Management IND301 Industry Placement MGT303 Business Information Analysis Plus 3 Electives from 300 Level Approved Units, including: EVT301 Events Policy and Strategy EVT302 Events Logistics and Risk EVT303 Commercial Modelling for Events MGT304 OH&S and Risk Management HOS302 Quality and Control TOU301 Tourism Policy and Strategy TOU302 Destination and Deveolopment Marketing MGT305 Small Business Management MGT306 Learning and Development MGT307 Sales and Promotion Elective unit selections made at 100 and 200 levels should take into account the prerequisites of electives at 200 and 300 levels. Electives are subject to availability. Contact us for more information. Industry Placement Component: The IND301 Industry Placement unit provides you with the necessary experience of applying your study to the workplace. With the assistance of our Career Coordinator, you will secure a work placement for the duration of the term in a relevant enterprise. You will be required to participate in the workplace as required, and as part of that process reflect on organisational culture and your own approach to work and the workplace. You will be supervised by your tutor during the placement and you will also be required to prepare and present a major report that critically reflects on their workplace experience. To view the entry requirements and tuition fees for this course, please click here. For more information about the Bachelor of Business (Hospitality Management) including detailed subject descriptions, please contact a Course a Careers Advisor. 
William Blue Graduate 2008 
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William Blue Dining wins national restaurant award